This surprised me greatly given the number of entrants (5000 in the General Fiction category).
For more details, the Award eventually results in 6 round-trip all expenses flights to Seattle, and a Grand Prize - you guessed it - a book deal.
The book deal is with Penguin, is worth $15,000 as an advance (against future royalties), and naturally would receive the Amazon promotional treatment - basically, like winning three prizes in one!
May B & N get in the same game!
To click out my entry - my novel set in New Orleans - please click here.